I am in the middle of a small project just now and I haven’t had a chance to blog much. Obviously I can’t say much about it but suffice to say I am unpicking a lot prose by people who struggle for various reasons with the written word.
Many of the clients don’t have English as a first language, which is fair enough. But the texts that I find the most challenging are by business executives and non-writers who are having fun with it.
One can’t blame them I suppose, but it is often hard to actually focus down on what they are trying to say and often there are 500 words about nothing much at all so the copy ends up down to 100 words or fewer without losing any information.
I’ll have more to say on writing, good and bad at some point, but in the meantime remember George Orwell.
Below I have paraphrased his ‘five’ golden rules.
6. Know when to break these rules if it enhances communication.
You have probably heard these before, but I like to remind myself too. More soon